Birmingham-based motorcycle company to change Confederate branding
From the Trussville Tribune staff reports
The Birmingham-based Confederate Motors Inc. will change its name in January, according to an Associated Press report. The company’s new name, Curtiss Motorcycle Co., will honor motorcycling pioneer Glenn H. Curtiss.
While the company did not provide an official reason for the change, the decision comes in the aftermath of a national reassessment of Confederate symbols. In Birmingham, that discussion has led to the covering of a Confederate monument in Linn Park — the ultimate future of which remains uncertain.
As part of Curtiss’s rebranding, the company will move from internal combustion engines to electric-powered bikes — the first of which will be officially announced in May.