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New and improved Aldi opens in Trussville

From The Trussville Tribune staff reports

TRUSSVILLE — The new ALDI in Trussville is now open. The store will host a ribbon cutting ceremony April 4, followed by the Golden Ticket Giveaway. Gift cards will be given to the first 100 customers.

The new location will be at 5485 Patrick Way, replacing the Chalkville Mountain Road location, which closed March 31. The new store design includes a more open floor plan, an increased inventory with organics and more fresh food offerings.

The new Aldi has a wider selection and a more open design

The new Aldi concept has been the talk of the grocery industry. Business publications have been buzzing about a head-to-head competition in the grocery industry between Aldi and Whole Foods.  According to the Bloomberg Business article, Whole Foods Is Getting Killed By Aldi, Whole Foods launched the new 365 concepts with fewer frills in order to win over millennials.

Aldi’s new design concept matches the Whole Food 365 plan step-for-step, but still wins the price war with pricing as much as 30 percent below Walmart, according to Business Insider.

Aldi hours are 9 a.m. – 9 p.m. Monday through Sunday. The Mount Juliet Vice President for Aldi, Troy Marshall, said they are excited to open the new store.

“We want to make grocery shopping the best it can be, especially for our loyal customers in Trussville/Birmingham,” said Marshall.

Aldi offers a streamlined grocery shopping experience by offering only the best options at the best prices. Operations are simplified by asking customers to bag their own groceries and a 25 cent cart rental.

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