By Tanna Friday
This week, we would like to steer you over to Serra Kia of Trussville.
“We are one of the up and coming brands in the United States with Kia,” said Richard Bisso, General Manager of Serra Kia Trussville. “The Kia brand has come a long way from ten to fifteen years ago when it was buy one get one free. Now we are rated ahead of Toyota and Honda in initial quality. For the last two years, the brand has been number one in overall manufacturers in the United States.”
“In the segments of the markets, the Optima, the Soul, and the Cadenza are rated number one in J.D. Powers and Associates overall manufacturers,” said Bisso. “So we have a couple of individual things that are overall rated number one as well.
The Kia Sorento is also rated very high and rated number one in its product. So there is a number of different segments in market for cars to crossover SUVs to SUVs themselves where Kia is ranked number one with J.D. Power and Associates and that’s something that people don’t realize.
Another thing that people don’t realize is that Kia has a luxury vehicle – the Cadenza, which sells against the Mercedes 300 class and the BMW 5 series. For the value, cost of what you get for the equipment, ride and the value for the price point, is tremendously lower than the competitors and the service is less expensive.”
Bisso explains that where an oil change for the competitor product may be on sale for $89-$100, the Kia product is in the $40 to $50 price range. He adds that the cost of ownership is a lot less. The only difference is the brand logo.
“If the customer can get by the logo, then you have a product that is as good, if not better, which is very unique in the industry,” said Bisso. “With the Cadenza rated higher than all manufacturers in this segment of the market as well.”
In addition to the Cadenza, Kia has introduced some fantastic new head-turning models. Bisso explained that Kia has gone from being an option to becoming a destination – and a very popular destination. Again emphasizing the J.D. Power and Associates rating Kia above Mercedes and BMW, Kia can brag about holding the best brand loyal customer records in the world, and Bisso raves that his service center in Trussville is now ranked number one in the district. With a wide range of vehicles designed to suit most tastes including the newest Stinger, which is up against Porsche and Audi.
“This is our newest four-door sports car,” said Bisso. “Its most expensive price point with all-wheel- drive and twin turbos is somewhere around the $52,000 mark. The base Stinger is mid-thirties to fifty-two thousand and is comparable to the Porsche and Audi. Once again affordability, warranty, and stability are the values of the product. No one else offers a 10-year/100,000 mile powertrain.”
Bisso adds that this warranty is offered on everything that Kia sells.
“The fender to fender, or bumper to bumper, is 5-year/60,000 mile basic,” he said. “Most competitors are 3-year/36,000 mile. Then your electronics, your radio, are a 3-year/60,000 mile, but the basic fender to fender is 5-year/60,000 miles and includes roadside service for 5-year/60,000. All these things that are built into the product.”
Bisso adds that at Serra Kia Trussville, your first oil change is on the house.
“When you buy your first vehicle with us, we give you your first oil change,” said Bisso. “That way you get introduced to our service department.”
Serra Kia Trussville wants to be a community dealership and earn everyone’s business.
“We sell both new and used cars and trucks,” said Bisso. “I want everybody, when they are thinking about the Center Point, Moody, Pinson, and Trussville area, ‘we need to go by and see these people’. At Kia, we do it right. We are honest with everyone. We want to treat people the way they want to be treated. We’ve got a great location with a great product right here a Serra Kia Trussville.”
Bisso and his team at Serra Kia Trussville invite you to come see the dealership anytime. They would love an opportunity to earn your business. Serra Kia is located at 5009 Brooke’s Crossing Boulevard, Birmingham, AL 35235 (Close to Target on Gadsden Highway)