From The Trussville Tribune staff reports
TRUSSVILLE – Joe Calamusa was the featured speaker at the monthly luncheon of the Trussville Area Chamber of Commerce on November 15. Calamusa is the Managing Director of the University of Alabama Sales Program and a Clinical Professor of Marketing in the Culverhouse College of Commerce. He is also a founding partner of Sales & Leadership Development Group LLC, a training and consulting firm formed by professors at the University of Alabama.
Calamusa said communication may be keeping you a step away from your ideal career. Becoming an elite communicator is a combination of empathy and expertise. Expertise is the ‘entry fee’ for elite communication. People will figure out soon that you don’t know what you’re talking about. It takes time and mental effort to become an authority on a subject. Calamusa encouraged the group by saying, “Commit yourself! The return far exceeds the investment.”
Empathy empowers your expertise and is the ‘how’ of elite communication. It is a translation mechanism and is used to position your expertise. “Get out of your own head,” he said, “and into the ‘head’ of the person receiving your message.” If you get their truth first, it’s easier to get them to your truth.
The Chamber also recognized its November Customer Service Award recipient and its Ambassador of the Quarter at the luncheon.
The luncheon was sponsored by Jimmie Hale Mission and was held at the Trussville Civic Center, located at 5381 Trussville-Clay Road in Trussville.
For more information, please visit www.trussvillechamber.com, call the chamber at (205) 655-7535, ‘like’ us on Facebook, or follow us