By Hannah Curran, Sponsored Content
Chase Bays designs and manufactures High-End Fluid Transfer Products for the aftermarket automotive industry, and allows employees to be creative and think outside the box to build performing product.
Chase McMaster started Chase Bays, INC in 2005 when McMaster was working under the hood of a 1988 Honda.
“There was so much clutter and things in the way, it felt like a messy desk. One by one I cleaned things up,” McMaster said. “First the engine bay wiring, then the fuel lines, brake lines, power steering, radiator, and so on.”
From there he posted the work on internet forums and people wanted the same thing on their cars and were willing to pay for it. The end result was a very clutter-free engine bay that was aesthetically pleasing and easy to work on.
“It practically looked like a floating engine,” McMaster said.
However, McMaster wanted to find a way to help everyone, so he set out to create a business that benefits more people.
“It didn’t take long to find more weak points in the original components I’d become so familiar with, ones I could solve with new products,” McMaster said. “Once more uses of these products were uncovered, it slowly snowballed into what it is today.”
The products they make are mostly for 80s and 90s imports, meaning Porsche, Subaru, Nissan, Honda, and Toyota.
“It’s a huge, huge market, usually won’t see cars driving around on the street, that would be our customers,” McMaster said. “They’re mostly race cars, drift cars, rally cars. A lot of the stuff that you’d see on the street is not really our market, but it’s, it’s a quite a large industry.”
Chase Bays also have products in Formula Drift, WRC rally, ChampCar, etc.
“While we don’t have a lot of customers in Trussville this industry provides good jobs, good-paying jobs that we can provide for the city,” McMaster said. “We recently got a few interns who were in the
engineering program at Hewitt-Trussville High School during the summer. Some of them are going into 12th grade, and some of them have already graduated.”
McMaster said he believes Chase Bays is good for the community and they want more Trussville residents to be employed by Chase Bays.
“I think a lot of times people look elsewhere for jobs rather than Trussville, either out of state and there are some amazing in Trussville and we want people to see that,” McMaster said.
Chase Bays products are designed to increase performance and aesthetics while saving weight and space. They’re focused on the Braking, Cooling, Power Steering, Clutch, and Fuel Delivery components of the car. Chase Bays always strives to be the best and offer the best customer experience.
“If there is a better component or method, we’re going to use it,” McMaster said.
McMaster said they give people creative freedom.
“I listen to my staff, and their input and output to a really high regard because generally the people that do the job every day are gonna know better than I do what might work better,” McMaster said. “So I listened to my staff, I want a comfortable environment.”
Chase Bays puts their employees first and McMaster said they do by providing them with a comfortable workspace.
“We have very large fans to try to keep the warehouse cool,” McMaster said. “Provide snacks and drinks that we offer to everybody. We do really cool stuff in here, and we get to have fun get to go to the track, we get to watch insane cars come through or do a really cool demo day with various motorsport activities.”
McMaster said that one of the best parts of working in this industry is watching a product get developed, go into market, and then go on thousands of cars. He said it’s something to be proud of, to even work at Chase Bays.
“We develop everything in-house, we have 20 different cars here,” McMaster said. “It’s pretty standard, you come up with the concept, you design it, you 3D print it, and then you have it machined or whatever the manufacturing process may be. Then you install it on the car, and our products are very aesthetically pleasing, very high function-oriented.”
Chase Bays creates products that not only increase the performance of the car, but they create something that won’t collect dust sitting on a shelf. However, it’s not the products that McMaster is proud of it’s the team that keeps Chase Bays alive.
“I’m most proud of just how happy everybody is; I talk to other business owners, and they have problems that I don’t in terms of their team,” McMaster said. “I think the internal work culture that we have here, and the growth that we’ve experienced since I sort of put that team together for the last three or four years. I think that’s what I’m most proud of.”
The future of chase Bays is bright and McMaster wants to keep growing. He explained he would like to keep growing the way they have been pretty much 25% or 30% a year and offer more solutions to different car types.
The growth of Chase Bays is powered by their customers who trust in their work and support them through every twist and turn.
“We just want your service and products from Chase Bays to be incredible,” McMaster said. “With your support; we aren’t going anywhere, and we will continue bringing innovative products to your doors for decades to come.