School is back in session and so is the Southern Fall weather. It’s one of the most favorite seasons of the year with bright colored falling leaves, cool crisp air in the mornings, evenings, and the return of Alabama’s liquid sunshine.
As we begin buttoning up our jackets, it is also time to prepare our homes for the weather ahead. Before the first freeze, here are a few suggestions on how to prepare your roof for the cold, wet weather ahead.
- Trim the trees
- Clean the gutters
- Clear any debris
- Check for damage and deterioration
- Check attic insulation and ventilation
A few hours of carefully examining your roof can extend its life and help catch small problems before they turn into big ones.
But what if they become big ones like in need of replacement or restoration? Looking for reliable and dependable help is few and far between after the effects of COVID-19. Here are some results and takeaways for finding the right roofer and contractor to understand what customers are looking for.
1. Educate Customers
Based on studies from Pew Research, we know that at least half of Americans tended to check online reviews before making purchases. When homeowners were asked how they primarily researched their roofing project, online research was the most frequent answer at 43% (some said that they at least spend 10 hours on research); however, a full 33 percent of respondents request calls from contractors without doing any research at all.
The takeaway? Customers want to be educated! By becoming an educational source for homeowners, relationships are created, and most importantly, you can earn trust and ultimately win their business.
2. How to Budget for a New Roof
Since many homeowners don’t research their potential roofing project, the cost is typically unknown or, much less, a budget set aside for this type of expense.
Lack of a budget means they’ll need more education about costs and the earlier this is addressed, the less time and effort is wasted for both parties.
The takeaway? A competitive approach would be to offer discounts, financing, or rebates for this project. More than 50 percent of respondents said they would like to finance at least half of their roofing project.
3. References and Value Pricing
Data shows that the top two reasons homeowners chose the roofing contractor they chose were personal references and the price quoted.
There still is no replacement for the hard-won praise a homeowner hears from their neighbors, friends, and family. Doing great work and delivering professional service are still the most important factors in obtaining more business.
The takeaway? The easiest way to lose bids is to have unclear communication. That means breaking down the elements and delivering email and text responses that are succinct, logical, and timely.
Although there is not a perfect answer, research reinforces the importance of the takeaways listed above. Get references based on doing great work, empathize with and educate homeowners on their upcoming projects, and give them a path to financial assistance where necessary. Then enjoy the success of turning more leads into completed projects.
This post was written by Sociallyin, whose SEO division is headquartered in downtown Birmingham at 1601 5th Ave N Suite 124, Birmingham, AL 35203. They specialize in home services marketing on Google and other search engines.