By Crystal McGough, Associate Editor
PINSON – In 2020, while communities and individuals adjusted to a worldwide shutdown and isolation became the new normal, a cultural shift began taking place with a focus on self-care. And while many existing businesses struggled with the changes brought on by a pandemic, those very changes also inspired new businesses to bud.
Beauty Care Package (Credit: Love Life Naturals)
One of those new businesses, locally, was Love Life Naturals, a line of handmade, plant-based skin care and wellness products made by Pinson resident Krystle Williams.
“Really, Love Life Naturals was created out of a need for myself,” said Williams, owner and CEO of Love Life Naturals. “I just needed better skin care and I was becoming more intentional about just loving myself in different ways and paying attention to the products that I was using on my skin.”
The company started small, with pop-up shops around the city and at local farmers markets where Williams would educate people about her natural and sustainable products and then direct them to her online store. There, customers could choose from a wide range of products in areas such as facial care, hair care, body care, men’s care and general wellness.
“Our turmeric and bentonite clay soap is one of our biggest sellers,” Williams said. “We are working to keep up with high demand.”
When people see the Love Life Naturals logo, Williams said that she wants them to see more than just another company or product.
“I want them to know that my mission is to make high-quality, plant-based, self-care products to help people meet their self-care needs,” she said. “It’s not just about buying a product, because I feel like you can get a product anywhere. For me, it’s the intention that goes into it. All the products are clean, they’re handmade, and I want to raise awareness that plant-based options really work. We’re in this culture of loving ourselves more and doing more self-care, so when we think about how we care about ourselves and our bodies, we start paying attention to the things that we’re putting on our bodies and in our bodies. So, really, my goal is to encourage people to be intentional about the way that we care for ourselves, in general.”
In addition to sustainable ingredients, Love Life Naturals products come in glass packaging, which can either be recycled or repurposed by the customer or returned to the company for a discount.
“We try to do as many sustainable options as possible,” Williams said. “I give the community a chance to recycle with me, so they can bring back their glass containers and get a 5% discount on their next purchase.”
The Love Life Naturals Self Care Boutique in Pinson. (Credit: Krystle Williams)
In September 2022, Williams felt it was time to take the leap from pop-up shops and markets to a brick-and-mortar store.
“After having reached a high level of successful online sales, we decided that it was time to open our flagship store, The Love Life Naturals Self Care Boutique,” she said. “Pinson had the ideal spot, so we jumped on the opportunity to open a retail location.”
The store is located at 4298 Main Street Pinson, adjacent to Price’s Ice Cream, and is open Monday-Friday from 10 a.m. to 6 p.m., and on Saturdays from 12 p.m. to 4 p.m.
Beginning April 15, Williams said she will be hosting a series of self-care expos at the Love Life Naturals Self Care Boutique.
“The self-care expos are really about engaging with the community,” she said. “Inviting the community to come out to our boutique to learn more about our products and what we do, and the clean ingredients that we use in the products. I’m going to have a series of those self-care expos throughout the spring and summer.”
Love Life Naturals will be partnering with other local wellness practitioners and business owners for these expos. One of the vendors, Root’d Spa, will be offering ionic foot baths at the April 15 event, which will take place from 12 p.m. to 4 p.m.
For more information about Love Life Naturals, visit their website at lovelifenaturals.com, or visit the store at 4298 Main Street Pinson, AL 35126.
