From The Trussville Tribune staff reports
NASHVILLE, Tenn. — LifeWay Christian Stores across the nation are closing as part of a new marketing strategy, according to LifeWay Christian Resources.
The company is transitioning to an online-exclusive business plan. The decision was made after LifeWay showed strong growth of digital channels and declining customer traffic at brick-and-mortar stores.
The organization will continue to offer resources through LifeWay.com and the LifeWay Customer Service Center (1-800-458-2772). The company will also continue to work with church partners to serve those customers.
“While we had hoped to keep some stores open, current market projections show this is no longer a viable option,” Waggoner said. “The decision to close our local stores is a difficult one.”
There is no word on when the Trussville location will close, but LifeWay expects all stores to close by the end of the year.