By Terry Schrimscher, For the Tribune
TRUSSVILLE – It might have appeared like any other Friday to many people, but some Trussville shoppers were surprised with free groceries February 17, at the Trussville Winn-Dixie, in honor of Random Acts of Kindness Day.
Random patrons at the Trussville Winn-Dixie on 465 Main Street were surprised at check-out when they were greeted by District Director Eugene Okorley and Store Manager Harold Craton, who paid for their groceries.
In addition to the free groceries, the customers were given a free coupon to try the new curbside pickup option and a Winn-Dixie gift card to give to a friend, or stranger, as a way to pay the kindness forward by sharing with others.
The curbside pickup option is a new service offered to online shoppers by Winn-Dixie stores. The stores began offering online shopping in 2022.
“Offering an additional convenience to our customers, our new curbside pickup service for Winn-Dixie and Harveys Supermarket is a natural expansion of our shop online platform,” said Andrew Nadin, Chief Customer and Digital Officer of Southeastern Grocers.
Additionally, Trussville Winn-Dixie donated $10 for every online purchase on Random Acts of Kindness Day to the Community Food Bank of Central Alabama.
“As a grocer, it’s our mission to provide our customers with quality products at a great value, and to offer services that meet the needs of their busy lifestyles. It’s also our passion, and our responsibility, to ensure our communities are well nourished,” Nadin said.
“That’s why we are celebrating this new offering by giving back to our local food banks to aid in the fight against hunger within the very communities we serve. We’re in the people business, we just happen to sell groceries – in stores and online,” he added.
As an extra incentive, Winn-Dixie online customers will receive $20 off orders of $50 or more and enjoy free curbside pickup or delivery for a limited time. After the introductory offer, fees are as low as $1.99 for pickup and $9 for delivery.
Southeastern Grocers Inc. (SEG), operates grocery retailers Fresco y Más, Harveys Supermarket and Winn-Dixie stores across a five state footprint including Alabama, Florida, Georgia, Louisiana and Mississippi.