From The Tribune staff reports
TALLADEGA – Carl G. Martin has been named Director of Finance and Planned Giving for the Presbyterian Home for Children in Talladega.


Carl G. Martin
Martin, a Trussville resident, previously served as the Home’s Manager of Development and Donor Relations since 2021. He also serves in the Presbytery of Sheppards and Lapsley of the Presbyterian Church (USA) as a Commissioned Ruling Elder and a member of the Commission on Ministry, which works to facilitate and maintain relationships between the Presbytery, ministers and congregations.
In his new position, Martin will oversee the daily responsibilities of the Accounting Department and its interaction with Programs, Operations, Development and other functional areas of the Home. In addition, he will enhance the Home’s initiatives to encourage sustained giving as well as gifts made through a bequest in a donor’s will, living trust or as a beneficiary in a life insurance policy.
“In my time working at the Presbyterian Home, I’ve been moved by the generosity of our donors, many of whom, after providing for their loved ones, choose to leave a legacy gift as one final act of Christian love. Bequest gifts of estate funds, stocks, bonds, mutual funds, life insurance, or other assets help our staff change lives,” Martin said. “These planned gifts provide enduring support for PHFC’s vital work.”
Martin has extensive experience in management and customer service in the insurance, financial services, and retail sectors. Before joining the Home, he directed customer service in the Acquisitions Division of Protective Life Insurance Company in Birmingham, and he was a senior associate and plan administrator for a firm specializing in executive compensation and benefits management in Los Angeles.
He was previously a department manager and front-end manager for Lowe’s in Trussville, where he was responsible for customer relations and inventory management for the store. He also ran his own design firm in Trussville.
A graduate of Birmingham Southern College, Martin majored in business and minored in art and music, a passion he continues to pursue as a tenor in the Alabama Symphony Chorus and the Birmingham-Southern College Alumni Choir.
Martin completed the Christian Leadership Program through the University of Dubuque Theological Seminary in Dubuque, Iowa.
About PHFC
Now in its 155th year of service, Presbyterian Home for Children in Talladega, Alabama, is one of few organizations in the state caring for Alabama’s homeless boys and girls, along with their female caregivers in its Secure Dwellings Program. In its Moderate Residential Care Therapeutic Program, the Home also serves teenage girls who have previously experienced extreme trauma or neglect. In addition, the Home serves young female adults in crisis through its Transition to Adult Living Program and serves families in crisis over seven counties through its In-Home Intensive Services, Family Bridges. All its programs are accredited by Social Current (formerly Council on Accreditation) and the EAGLE Accreditation Commission, the only faith-based accrediting body in the world focusing on ministry to children and older adults. Our Ascension Leadership Academy features a fully Cognia-accredited academic curriculum focusing on academics and leadership for our residential children and youth in addition to children and youth from the surrounding communities. PHFC is rated 4-Star by Charity Navigator and received a Gold Seal of Transparency from Candid (formerly Guidestar).